'KURO' means black in Japanese, but not just any black. Perfect black.


And in the television world, black is everything. That's because black encompasses the entire spectrum of colour. And so, the deepest blacks create the richest colours.


Our engineers' inspiration and driving force behind the latest generation of KURO screens was achieving the blackest blacks imaginable and building a screen that produces the absolute best picture quality in the world.


KURO lets you see literally every shade between black and white; the most vivid and flawless colours. The PDPLX6090, one of Pioneer's latest KURO TVs, is just 93mm thin and has an integrated digital terrestrial tuner.


KURO is a television that will let you experience seeing and hearing like never before.