Breathtaking 4K with human intelligence in a minimalist design
See how real 4K HDR can be when you combine a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™ in an immersive Seamless Edge design.
World’s first cognitive intelligence TV
Sony's BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Ingenious 4K pictures, as perceived by the human eye
Enjoy deep, natural, beautiful pictures from any angle with mnimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Hands-free entertainment with help from Google
With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Sony BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of the large screen models.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.
Beautiful pictures from any angle
The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the centre. And with X-Anti Reflection, pictures are much clearer with less light reflection.
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.
Immersive sound that matches with the action on screen, with two sound positioning tweeters, two front facing speakers and an integrated subwoofer.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.
Beautifully designed for an immersive viewing experience
Our minimalist One Slate design with Seamless Edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is an exquisitely styled TV, designed to look and sound beautiful, whether on a stand or mounted on a wall.
Prestige 3-way multi-position stand, versatile for any TV placement
A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Beautiful Seamless Edge—less bezel, more picture
With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.
Clutter-free, all-round beauty
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Premium brushed aluminium remote with backlight
The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.
