Sony XR-55A90J
55" 4K UHD OLED TV

£2,699.00
Claim £50 PlayStation Store Voucher

Sony XR-55A90J 55" 4K UHD OLED TV

Claim £50 PlayStation Store Voucher:
Purchase this BRAVIA XR TV between 1st June 2021 and 31st July 2021 to claim a £50 PlayStation Store Voucher.
To make your claim click here.


Please Note:
BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021.


Bring the cinematic experience home, enjoy movies included with BRAVIA XR

10 Movies to redeem, 24 Months unlimited streaming.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Redefining OLED with ultimate brightness and human intelligence

See Sony's best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

World’s first cognitive intelligence TV

Sony's BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on Sony's best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with the unique OLED panel, this technology delivers pure blacks and Sony's brightest ever pictures.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Turn any sound into a truly immersive experience

Advanced screen speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Recycle. Renew. Reduce.

Sony BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of the large screen models.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Feel real life depth with ultimate blacks and Sony's brightest ever OLED pictures

Sony's Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Sony's Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Control all your devices with one smart remote

All your connected devices can be controlled with Sony's smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautifully designed for an immersive viewing experience

Sony's minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.


Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Sony's unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Model Year

Model Year2021

Dimensions and Weight

Screen Size (inch, measured diagonally)55"(54.6")
Dimension of TV without Stand (W x H x D)Approx. 122.3 x 70.9 x 4.1(0.56) cm
Dimension of TV with Floor Stand (W x H x D)-
Dimension of Package Carton (W x H x D)Approx. 139.1 x 83.6 x 18.0 cm
Weight of TV without StandApprox. 18.6 kg
Weight of TV with Floor Stand-
Weight of Package Carton(Gross)Approx. 29 kg

Connectivity

Wi-Fi Standarda/b/g/n/ac
Ethernet inputs1(Bottom)
Bluetooth profile supportversion 4.2
Bluetooth profile supportHID/HOGP/SPP/A2DP/AVRCP
Screen mirroring(Miracast™)Yes
Chromecast built-inYes
Photo Sharing Plus / Photo Share-
RF (Terrestrial/Cable) Connection Input(s)1(Bottom)
IF (Satellite) Input(s)2(Bottom)
Component Video (Y/Pb/Pr) Input(s)-
Composite Video Input(s)Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
RS-232C Input(s)-
HDMI inputs total4(1Side, 3Bottom)
HDCPHDCP2.3(for HDMI1/2/3/4)
HDMI-CECYes
HDMI Audio Return Channel(ARC)Yes (eARC/ARC)
Digital Audio Output(s)1 (Bottom)
Audio Output(s)-
USB ports2(Side)/1(Bottom)
USB HDD RecordingYes(1Rec)(Except Italy)
USB drive format supportYes (Supported File System: FAT16/FAT32/exFAT/NTFS)
USB playback codecsMPEG1:MPEG1/MPEG2PS:MPEG2 MPEG2TS(HDV, AVCHD):MPEG2, AVC / MP4(XAVC S):AVC, MPEG4, HEVC / AVI:Xvid, MotinJpeg / ASF(WMV):VC1 / MOV:AVC, MPEG4, MotionJpeg / MKV:Xvid, AVC, MPEG4, VP8.HEVC / WEBM:VP8 / 3GPP:MPEG4, AVC / MP3 / ASF(WMA) / LPCM/WAV / MP4AAC / FLAC / JPEG
USB playback codecsWEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

Picture (Panel)

Display typeOLED
Display resolution (H x V, pixels)3840 x 2160
Backlight type-
Backlight dimming type-

Picture (Processing)

HDR (High Dynamic Range) compatiblityYes(HDR10, HLG, Dolby Vision)
4K ProcessorCognitive Processor XR
Video ProcessingXR 4K Upscaling
Dual database processingYes
Clear Resolution Enhancer-
Live Colour™ TechnologyYes
Precision Color Mapping- (Integrated into XR Triluminos Pro)
Dynamic Contrast EnhancerYes
Motion enhancerXR Motion Clarity, Auto mode
Panel Refresh Rate (Native Hertz)100Hz
HDMI Signal4096x2160p (24, 50, 60Hz), 3840x2160p (24, 25, 30, 50, 60, 100, 120Hz)*4 , 1080p (30, 50, 60, 100, 120Hz), 1080/24p, 1080i (50, 60Hz), 720p (30, 50, 60Hz), 720/24p, 576p, 480p
Picture modesVivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated

Sound (Speakers and Amplifier)

Audio Power Output20W + 20W + 10W + 10W
Speaker TypeAcoustic Surface Audio+

Sound (Processing)

Dolby audio format supportDolby Audio, Dolby Atmos
DTS audio format supportDTS Digital Surround
FM Radio-
Clear Audio+-
Simulated surround soundS-Force Front Surround
Sound modesStandard, Dialog, Cinema, Music, Sports, Dolby Audio

Software

Operating SystemAndroid 10
On-board Storage (GB)16GB
Display LanguageAFR, AMH, ARA, ASM, AZE, BEL, BUL, BEN, BOS, CAT, CZE, DAN, DEU, GRE, ENG, SPA, EST, BAQ, PER, FIN, FRA, GLG, GUJ, HIN, HRV, HUN, IND, ISL, ITA, HEB, JPN, KAZ, KAN, KOR, KIR, LAO, LIT, LAV, MAC, MAL, MON, MAR, MAY, BUR, NOB, NEP, NLD, ORI, PAN, POL, POR, RUM, RUS, SOL, SLV, ALB, SRP, SWE
Display LanguageSWA, TAM, TEL, THA, TGL, TUR, UKR, URD, UZB, VIE, zh_CN, zh_HK, zh_TW, ZUL
Text Input LanguageARA / BUL / CAT / HRV / CES / DAN / DUT / ENG / EST / FIN / FRA / GER / GRK / HEB / IND / ITA / JPN / NOR / FAS / POL / POR / RON / RUS / SLK / SLV / SPA / SWE / THA / TUR / UKR / VIE
Voice SearchYes*3
Electronic Program Guide (EPG)Yes
Internet BrowserVewd
Application StoreYes (Google Play Store)
On/Off TimerYes
Sleep TimerYes
TeletextYes
Twin Picture-
Closed Captions (Analog)-
Closed Captions (Digital)Subtitle

Power and Energy saving

Rated Power Consumption399 W
Power Consumption (in Standby)0.50 W
Lead ContentYes
Mercury content(mg)0.0
Power Consumption (On Mode) for Energy Star (For Americas)-
Power Consumption (Standby Mode) for Energy Star (For Americas)-
Power Requirements (frequency)50 Hz
Power Requirements (voltage)220 V - 240 V AC
Power Saving Mode / Back Light Off ModeYes
Dynamic Backlight ControlYes

Design

Frame colorTitanium Black
Stand DesignAluminum Edge Stand

Built-in Tuner

Number of Tuners (Terrestrial/Cable)2(Digital)/1(Analog)
Number of Tuners (Sat)2
TV System (Analog)B/G, D/K, I
Tuner Channel Coverage (Analog)45.25MHz-863.25MHz(Depend on country selection)
TV System (Digital Terrestrial)DVB-T/T2
Tuner Channel Coverage (Digital Terrestrial)VHF/UHF(Depend on country selection)
TV System (Digital Cable)DVB-C
Tuner Channel Coverage (Digital Cable)VHF/UHF/cable(Depend on country selection)
TV System (Digital Sat)DVB-S/S2
Tuner Channel Coverage (Digital Sat)Intermediate Frequency 950-2150MHz
CI+Yes

Accessories

Wall-Mount Bracket-
Table Top StandSeparate(assembly required)
Floor Stand-
Voice Remote ControlRMF-TX621E
Remote Control-
BatteriesLR03
IR Blaster-
AC Power Adaptor-
AC Power Cord SpecBundle (C17) (UK) (3pin) (flat blades)
AC Plug Convertor-
Support Belt-
Android TV Setup Guide-
Operating InstructionsGB, FR, ES, NL, DE, PT, IT, SE, DK, FI, NO, PL, CZ, SK, HU, RO, BG, GR, TR, RU, UA, AR
Quick Setup Guide / Supplement CUE (GA)GB, FR, ES, NL, DE, PT, IT, DK, NO, SE, FI, PL, CZ, SK, HU, RO, BG, GR, TR, RU, UA, AR
Wallmount BracketSU-WL450(Terminal access limitation, refer to SU-WL450 product page), SU-WL850(Refer to Country/Area Handling Chart)
Floor Stand-
VC Camera and MIC-
HDTV Test Highly Recommend
"Most Impactful HDR I've Seen from an OLED TV"
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