Sony XR-65X90J
65" 4K UHD LED TV

£1,799.00
Save £100 with Voucher Code GDSAVE100
(Valid Until 1 June 2021)
Free Sony HT-SD35 Soundbar/Sub
Claim £100 Google Play Voucher
Available for in-store purchase
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Sony XR-65X90J 65" 4K UHD LED TV

Claim £100 Google Play Voucher:
Register this BRAVIA TV on the Sony Bonus Offer app on the TV to receive a free Google Play voucher.
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Please Note:
BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021.


Bring the cinematic experience home, enjoy movies included with BRAVIA XR

5 Movies to redeem, 24 Months unlimited streaming.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Driven by human intelligence, defined by 4K contrast

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of Sony's revolutionary Cognitive Processor XR™.

World’s first cognitive intelligence TV

Sony's BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Precise 4K pictures, as perceived by the human eye

Enjoy pictures that feel deep, natural and real. Sony's revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Turn any sound into a truly immersive experience

Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?". Even get answers on screen, control smart home devices, and more.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Recycle. Renew. Reduce.

Sony BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and Sony's unique recyclable plastic SORPLAS™ with an industry-leading recycle rate of 89% is used in its components

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Real life depth with deep blacks and intense brightness

Feel breathtaking contrast, just as in real life. Sony's Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sony's Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Sony's Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Sound from the screen, perfectly matching action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Control all your devices with one smart remote

All your connected devices can be controlled with Sony's smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Beautiful minimalist design that maximises entertainment

Our minimalist design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. It’s a TV designed for immersive sound too, whether positioned on a stand or mounted on a wall.

Actual look may differ depending on TV size.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Flexible premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Flush Surface for more immersive viewing

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Slim Blade Stand, luxurious look and feel

Our slimline stand has been designed to perfectly match the TV and harmonise with your room and décor.


Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Sony's unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

XR-65X90J | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)
TV SPECS :
HDR? Yes
Smart Features? Android 10
INPUTS :
USB connection? Yes
HDMI Inputs x4 HDMI v2.1
OUTPUTS :
Optical digital output x 1
Headphone output? Yes
GENERAL :
Remote control? Yes
Product dimensions (mm) 1452 x 905 x 338
Weight WITHOUT STAND Approx. 22.9 kg
WiFi? Yes
GREEN SPECS :
Auto Power Off? No
Standby Consumption (W) 0.50 W
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