Sony XR-55A90J 55" 4K UHD OLED TV

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£400
£2,299.00
RRP/SRP £2,699.00
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Clearance - Solihull
Ex Display Product. All Accessories and Packaging. Full UK Warranty

Sony XR-55A90J 55" 4K UHD OLED TV

Claim £100 PlayStation Store Credit
Purchase this BRAVIA XR TV between 7th October 2021 and 30th November 2021 to claim a £100 PlayStation Store Credit.
To make your claim click here.


Please Note:
YouView, BBC iPlayer, ITV Hub, All 4 & My5 are currently not available, Google and Sony are working on this issue to get them enabled as soon as possible.


Bring the cinematic experience home, enjoy movies included with BRAVIA XR

10 Movies to redeem, 24 Months unlimited streaming.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Redefining OLED with ultimate brightness and human intelligence

See Sonys best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

World’s first cognitive intelligence TV

Sonys BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on Sonys best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with the unique OLED panel, this technology delivers pure blacks and Sonys brightest ever pictures.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Turn any sound into a truly immersive experience

Advanced screen speaker technology with Sonys Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Recycle. Renew. Reduce.

Sony BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of the large screen models.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Feel real life depth with ultimate blacks and Sonys brightest ever OLED pictures

Sonys Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sonys unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Recreating lost texture, the intelligent way

Whatever the content or source, youll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Sonys Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Sonys Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust lighting or control other connected devices.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Control all your devices with one smart remote

All your connected devices can be controlled with Sonys smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautifully designed for an immersive viewing experience

Sonys minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.


Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Sonys unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

XR-55A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
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