Sony XR-77A80L
77" 4K UHD OLED TV

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Sony XR-77A80L 77" 4K UHD OLED TV

Pitch black. Rich sound.

Sony's Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive.

Ultra bright, pure black

Combine a bright, pure black OLED screen with the powerful intelligence of Sony's Cognitive Processor XR™ and you get pictures closer than ever to real life.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA XR

For picture and sound you can almost feel - Cognitive Processor XR

With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

How the Cognitive Processor XR works

Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that picture element is enhanced to only certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, Cognitive Processor XR™ cross-analyses hundreds of thousands of elements at once. One of these elements is the focal point - which can detect where humans tend to focus the most. By cross-analysing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

What is the focal point?

The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, there's more depth to the player with the football or the main character, and scoreboards become easier to see.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) (1) Focal point (2) Not focal point
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

What is depth mapping?

BRAVIA XR TVs utilise Human Cognitive technology to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

See how the focal point works in Cognitive Processor XR

Creating a more realistic, immersive soundscape, just like you hear in real life

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Sound positioned to bring you into the action

With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA XR TVs put you at the heart of the scene.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

A virtual sound experience with extra dimensions

Delivering sound in horizontal and vertical directions, BRAVIA XR TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.

XR Picture

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) [1] High luminance panel
[2] Temperature distribution mapping

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximises picture quality for incredible realism.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Noise is reduced, making broadcast and online videos much clearer and easier to view
Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) Blur is minimised so action stays smooth

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful colours from any angle

Watching TV from the sides is now as satisfying as from the centre. Sony's OLED panel keeps colours consistent and true, wherever you're watching.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Studio quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

XR Sound

Screen sound, ingeniously immersive

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Sound from the centre of the screen, perfectly matching action

With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your entertainment upscaled to 3D surround sound

XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Sony's BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Clear Voice. Precise dialogue.

Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA and Sony Audio, the dream team

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience by combining Sony's SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Camera

(Sold Separately)

The ideal sound experience from anywhere

BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Hear voices clearly, no matter where you are

Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

BRAVIA Gaming

Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Perfect for PlayStation®5

A90K | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony's TVs give you smooth and clear movement for responsive gameplay.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

4K / 120fps

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Variable Refresh Rate (VRR)

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Low Latency Mode (ALLM)

Eco Features

Designed with Eco-friendly features

BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Optimising brightness and power consumption

Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Auto Power Saving

With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

All your eco in one place

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in the TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, Sony's new packaging uses around 48% less plastic volume.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Less packaging. Less CO2.

Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Design

One Slate. Super minimalist. Seriously immersive.

Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimises noise and maximises your viewing experience.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Metal Flush Surface, the art of immersion

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what's around it.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Aluminium Slim Wedged Stand

The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.

Sony XR-77A80L | A80L | BRAVIA XR | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Dimensions and Weight

Screen Size (inch, measured diagonally)77"(76.8")
Dimension of TV without Stand (W x H x D)Approx. 172.2 x 99.8 x 5.4 (2.79) cm
Dimension of TV with Floor Stand (W x H x D)-
Dimension of Package Carton (W x H x D)Approx. 185.8 x 113.0 x 18.8 cm
VESA® Hole Pitch(W x H)30.0 x 30.0 cm
Weight of TV without StandApprox. 34.8 kg
Weight of TV with Floor Stand-
Weight of Package Carton(Gross)Approx. 47 kg

Connectivity

Wi-Fi Standarda/b/g/n/ac
Ethernet inputs1(Side)
Bluetooth profile supportVersion 4.2,HID/HOGP/SPP/A2DP/AVRCP
Screen mirroring(Miracast™)Yes (only for B2B purpose)
Chromecast built-inYes
Video & TV SideView (iOS/Android)Yes
Photo Sharing Plus / Photo Share-
RF (Terrestrial/Cable) Connection Input(s)1(Side)
IF (Satellite) Input(s)2(Side)
Component Video (Y/Pb/Pr) Input(s)-
Composite Video Input(s)Hybrid w/S-Center Speaker Input x1(Side, Mini jack)
RS-232C Input(s)-
HDMI inputs total4(4Side)
HDCPHDCP2.3(for HDMI1/2/3/4)
BRAVIA Sync (including HDMI-CEC)Yes
HDMI Audio Return Channel(ARC)Yes (eARC/ARC)
Digital Audio Output(s)1(Side)
Audio Output(s)-
USB ports2 (Side)
USB HDD RecordingYes(1Rec)(Except Italy)
USB drive format supportYes (Supported File System: FAT16/FAT32/exFAT/NTFS)
USB playback codecsMPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS(HDV,AVCHD):MPEG2,AVC/MP4(XAVC S):AVC,MPEG4,HEVC/AVI:Xvid,MotionJpeg/ASF(WMV):VC1/MOV:AVC,MPEG4,MotionJpeg/MKV:Xvid,AVC,MPEG4,VP8.HEVC/WEBM:VP8/3GPP:MPEG4,AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG,WEBM:VP9/AC4/ogg/AAC/ARW(Screen nail only)

Picture (Panel)

Display typeOLED
Display resolution (H x V, pixels)3840 x 2160
Backlight type-
Backlight dimming type-

Picture(Processing)

HDR (High Dynamic Range) compatiblityYes(HDR10,HLG,Dolby Vision)
4K ProcessorCognitive Processor XR
Video ProcessingXR 4K Upscalling
Motion enhancerXR OLED Motion, Auto mode
Panel Refresh Rate (Native Hertz)100/120Hz
Video Signal (analog)-
HDMI Signal4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz)*2 , 1080p(24,30,50,60,100,120Hz), 1080i(50,60Hz), 720p(24,30,50,60Hz), 576p, 480p
Picture modesVivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision (Vivid/Bright/Dark),Netflix calibrated, BRAVIA CORE calibrated

Sound (Speakers and Amplifier)

Audio Power Output10W + 10W + 10W + 10W + 10W
Speaker TypeAcoustic Surface Audio+

Sound (Processing)

Dolby audio format supportDolby Audio, Dolby Atmos
DTS audio format supportDTS Digital Surround
FM Radio-
Clear Audio+-
Simulated surround soundS-Force Front Surround
Sound modesStandard, Dialog, Cinema, Music, Sports, Dolby Audio

Software

Operating SystemAndroid 10
On-board Storage (GB)32GB
Display LanguageAFR,AMH,ARA,ASM,AZE,BEL,BUL,BEN,BOS,CAT,CZE,DAN,DEU,GRE,ENG,SPA,EST,BAQ,PER,FIN,FRA,GLG,GUJ,HIN,HRV,HUN,IND,ISL,ITA,HEB,JPN,KAZ,KAN,KOR,KIR,LAO,LIT,LAV,MAC,MAL,MON,MAR,MAY,BUR,NOB,NEP,NLD,ORI,PAN,POL,POR,RUM,RUS,SOL,SLV,ALB,SRP,SWE,SWA,TAM,TEL,THA,TGL,TUR,UKR,URD,UZB,VIE,zh_CN,zh_HK,zh_TW,ZUL
Text Input LanguageARA / BUL / CAT / HRV / CES / DAN / DUT / ENG / EST / FIN / FRA / GER / GRK / HEB / IND / ITA / JPN / NOR / FAS / POL / POR / RON / RUS / SLK / SLV / SPA
Voice SearchYes*1
Electronic Program Guide (EPG)Yes
Internet BrowserYes
Application StoreYes (Google Play Store)
On/Off TimerYes
Sleep TimerYes
TeletextYes
Twin Picture-
Closed Captions (Analog)-
Closed Captions (Digital)Subtitle

Power and Energy saving

ErP Rank For EU-
Rated Power Consumption603 W
Power Consumption (in Standby)0.50 W
Power consumption(Networked Standby)2.00W(Wi-Fi) / 2.00W(LAN) / 0.50W(CEC)
Peak luminance ratio for EU-
Lead ContentYes
Mercury content(mg)0.0
Power Consumption (On Mode) for Energy Star (For Americas)-
Power Consumption (Standby Mode) for Energy Star (For Americas)-
Energy Star® compliant-
Power Requirements (frequency)50 Hz
Power Requirements (voltage)220 V - 240 V AC
Power Saving Mode / Back Light Off ModeYes
Dynamic Backlight Control-

Design

Frame colorTitanium Black
Stand DesignAluminum Slim Wedged Stand

Built-in Tuner

Number of Tuners (Terrestrial/Cable)2(Digital)/1(Analog)
Number of Tuners (Sat)2
TV System (Analog)B/G,D/K
Tuner Channel Coverage (Analog)45.25MHz-863.25MHz(Depend on country selection)
TV System (Digital Terrestrial)DVB-T/T2
Tuner Channel Coverage (Digital Terrestrial)VHF/UHF(Depend on country selection)
TV System (Digital Cable)DVB-C
Tuner Channel Coverage (Digital Cable)VHF/UHF/cable(Depend on country selection)
TV System (Digital Sat)DVB-S/S2
Tuner Channel Coverage (Digital Sat)Intermediate Frequency 950-2150MHz
CI+Yes

Accessories

Wall-Mount Bracket-
Table Top StandSeparate (Assembly required)
Floor Stand (Supply)-
Voice Remote Control (Supply)RMF-TX810U
Remote ControlRMT-TX450E
BatteriesLR03+R03
IR Blaster-
AC Power Adaptor-
AC Power Cord SpecBundle (C7L) (EUROPE) (2pin) (round pins Type C)
AC Plug Convertor-
Support Belt-
Wallmount BracketSU-WL450(Terminal access limitation, refer to SU-WL450 product page), SU-WL850(Depends on usage of terminal)
HDTV Test Recommended
"Smooth Gradation King"
What Hi-Fi Awards 2023
"What Hi-Fi? 2023 Product Of The Year"

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