Sony Bravia 7 K55XR70PU
55" 4K QLED (Mini LED) TV

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Sony Bravia 7 K55XR70PU 55" 4K QLED (Mini LED) TV

Perfectly balanced,
entertains everyone

Engineered for bright cutting edge pictures and cinematic sound, this TV promises superior moments for your family and friends.


Extreme brightness, extraordinarily beautiful colours

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, this TV delivers truly exhilarating pictures that are sure to entertain and delight all.

Sony Bravia 7

Remarkable contrast. Professional monitor core technology.

Puts you right in the scene. Similar to the backlight control core technology in Sony master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for truly impressive contrast.

Over a billion vivid, real-world colours

See the world’s colours with all the vibrance of real life. Sony XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Crystal clear pictures. Refined and real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

Even fast-moving action stays smooth, bright and clear

Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Unmatched realism with XR Processor™

Powered for precision. Sony XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Bring cinematic pictures home

Dive into cinema-like visuals at home. Sony home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.

Sony Bravia 7


Edge-of-your-seat sound, cinematic and dramatic

Sit back and enjoy expansive cinema-like sound. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they’re at the cinema.

Theatre-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio™, what you see and what you hear are perfectly matched.

Crystal clear voice. Precise dialogue.

No more muffled voices. Sony's new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Sony's 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Sony Bravia 7

Home Entertainment

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.

Sony Bravia 7

All-round cinematic, go beyond conventional virtual surround sound.

It’s nothing short of revolutionary. Sony's 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Sony Bravia 7

Sound precisely matches what's on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables Sony's home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining Sony's wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Sony Bravia 7

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Sony Bravia 7

Sony | BRAVIA Connect app

Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.

Sony Bravia 7

HDMI connection. Easier for everyone.

Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.

Sony Bravia 7

Single view, simultaneous sound

Sony's TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Sony Bravia 7


Entertainment you love. With help from Google.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Sony Bravia 7


Over 10,000 apps and games, straight to your TV

Sony Bravia 7

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Sony Bravia 7

SONY PICTURES CORE brings the cinematic experience home

This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by Sony's TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.

Sony Bravia 7

Watch Netflix in studio quality, automatically optimised

See Netflix in a whole new light. Sony's Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony Bravia 7

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Sony Bravia 7

Immersive movie experience

Experience truly unforgettable movies at home. Sony's TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.

Sony Bravia 7
Sony Bravia 7

TV for the whole family

With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Sony Bravia 7

Stay tuned. Stay calm.

See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.

Sony Bravia 7


Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Sony Bravia 7
Sony Bravia 7

Connect with your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Sony Bravia 7

Chromecast built-in™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Sony Bravia 7

Compatible with Apple AirPlay 2

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Sony Bravia 7

Ask Siri to control your TV with just your voice

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Sony Bravia 7

Apple Fitness+. Now on BRAVIA.

Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

Sony Bravia 7

More intuitive. Modern interface.

Finding your way around just got easier. Sony redesigned the user interface for smoother operation so you can effortlessly check inputs and view settings.

Sony Bravia 7


Best seat. Anywhere. Anytime.

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimised to where you’re sitting.

Sony Bravia 7

Auto Power Saving

Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.

Sony Bravia 7

Proximity Alert

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Sony Bravia 7

A handy way to control your TV

As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Sony Bravia 7

Video calling on a bigger screen

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Sony Bravia 7
Sony Bravia 7

Camera covered, privacy protected

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.

Sony Bravia 7


Video calling on a bigger screen

Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Sony Bravia 7


Love entertainment. Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce Sony's impact on the planet.

Sony Bravia 7


Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Sony Bravia 7

Keep brightness. Save Power.

Screen brightness optimised to your room with ambient light sensing. As Sony's XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.

Sony Bravia 7

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Sony Bravia 7

Made with recycled plastic

Designed to be sustainable. Sony's compact Eco Remote4 uses approximately 80% recycled plastic.

Sony Bravia 7

Beautiful design. Made durable. With less virgin plastic.

Think of the planet. Sony TVs use Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in packaging.

Sony Bravia 7

Less packaging. Less CO2.

Sony's packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.

Sony Bravia 7


Harmonic Presence. Blends in naturally.

Everything in harmony. Sony's new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.

One Slate. Sophisticated from everywhere.

Totally unified. Sony's One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.

Sony Bravia 7

Vibration finish. Harmonises with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

Sony Bravia 7

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Sony's Underlay Stand is a thin, flat steel plate. Stack a Sony soundbar on top and it virtually disappears.

Sony Bravia 7

Multi-purpose stand fits your style

Absolute flexibility. Sony's 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Sony Bravia 7


Game time. Be invincible.

BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.

Sony Bravia 7


Perfect for PlayStation®? 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Sony Bravia 7

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Sony Bravia 7

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Sony Bravia 7

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.

Sony Bravia 7

One place for all your game settings

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Sony Bravia 7

Dolby Vision® for gaming. Supported.

This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.

Sony Bravia 7

Various features in HDMI 2.1

With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), Sony TVs give you smooth and clear movement for responsive gameplay.

Sony Bravia 7

4K / 120fps

Sony Bravia 7

Variable Refresh Rate (VRR)

Sony Bravia 7

Auto Low Latency Mode (ALLM)

Sony Bravia 7

Dimensions and Weight

Screen Size (inch, measured diagonally)55"(54.6")
Dimension of TV without Stand (W x H x D)Approx. 122.5 x 70.9 x 5.6 (3.80) cm
Dimension of TV with Floor Stand (W x H x D)-
Dimension of Package Carton (W x H x D)Approx. 136.8 x 83.5 x 16.0 cm
VESA® Hole Pitch(W x H)30.0 x 30.0 cm
Weight of TV without StandApprox. 19.9 kg
Weight of TV with Floor Stand-
Weight of Package Carton(Gross)Approx. 28 kg


Wi-Fi Standarda/b/g/n/ac/ax
Ethernet inputs1(Side)
Bluetooth profile supportVersion 5.3,HID/HOGP/SPP/A2DP/AVRCP
Screen mirroring(Miracast™)-
Chromecast built-inYes
Video & TV SideView (iOS/Android)-
Photo Sharing Plus / Photo Share-
RF (Terrestrial/Cable) Connection Input(s)1(Side)
IF (Satellite) Input(s)2(Side)
Component Video (Y/Pb/Pr) Input(s)-
Composite Video Input(s)-
RS-232C Input(s)-
HDMI inputs total4(4Side)
HDCPHDCP2.3(for HDMI1/2/3/4)
BRAVIA Sync (including HDMI-CEC)Yes
HDMI Audio Return Channel(ARC)Yes (eARC/ARC)
Digital Audio Output(s)1(Side / Hybrid with S-Center Speaker Input)
Audio Output(s)-
USB ports2(Side)
USB HDD RecordingYes(1Rec)(Except Italy)
USB drive format supportYes (Supported File System: FAT16/FAT32/exFAT/NTFS)

Picture (Panel)

Display typeLCD
Display resolution (H x V, pixels)3840 x 2160
Backlight typeMini LED(QLED)
Backlight dimming typeLocal Dimming


HDR (High Dynamic Range) compatiblityYes(HDR10,HLG,Dolby Vision)
4K ProcessorXR Processor
Video Processing-
Live Colour™ TechnologyYes
Dynamic Contrast EnhancerYes
Motion enhancerXR Motion Clarity, Auto mode
Panel Refresh Rate (Native Hertz)120Hz
HDMI Signal4096x2160p(24,50,60Hz), 3840x2160p(24,25,30,50,60,100,120Hz)*3 , 1080p(24,30,50,60,100,120Hz), 1080i(50,60Hz), 720p(24,30,50,60Hz), 576p, 480p
Picture modesVivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game

Sound (Speakers and Amplifier)

Audio Power Output10W + 10W + 10W + 10W *1
Speaker TypeAcoustic Multi-Audio

Sound (Processing)

Dolby audio format supportDolby Audio, Dolby Atmos
DTS audio format supportDTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X
Simulated surround soundS-Force Front Surround
Sound modes-


Operating SystemAndroid 12
On-board Storage (GB)32GB
Text Input LanguageARA / BUL / CAT / HRV / CES / DAN / DUT / ENG / EST / FIN / FRA / GER / GRK / HEB / IND / ITA / JPN / NOR / FAS / POL / POR / RON / RUS / SLK / SLV / SPA
Electronic Program Guide (EPG)Yes
Internet BrowserYes
Application StoreYes (Google Play Store)
On/Off TimerYes
Sleep TimerYes
Closed Captions (Analog)-

Power and Energy saving

ErP Rank For EU-
Rated Power Consumption240 W
Power Consumption (Standby Mode)0.50 W
Peak luminance ratio for EU-
Lead ContentYes
Mercury content(mg)0.0
Power Consumption (On Mode) for Energy Star (For Americas)-
Power Consumption (Standby Mode) for Energy Star (For Americas)-
Energy Star® compliant-
Power Requirements (frequency)50 Hz
Power Requirements (voltage)220 V - 240 V AC
Power Saving Mode / Back Light Off ModeYes
Dynamic Backlight ControlYes


Frame colorDark Silver/Vibration finish
Stand DesignUnderlay stand

Built-in Tuner

Number of Tuners (Terrestrial/Cable)2(Digital)/1(Analog)
Number of Tuners (Sat)2
TV System (Analog)B/G,D/K
Tuner Channel Coverage (Analog)45.25MHz-863.25MHz(Depend on country selection)
TV System (Digital Terrestrial)DVB-T/T2
Tuner Channel Coverage (Digital Terrestrial)VHF/UHF(Depend on country selection)
TV System (Digital Cable)DVB-C
Tuner Channel Coverage (Digital Cable)VHF/UHF/cable(Depend on country selection)
TV System (Digital Sat)DVB-S/S2
Tuner Channel Coverage (Digital Sat)Intermediate Frequency 950-2150MHz


Wall-Mount Bracket-
Table Top StandSeparate (Assembly required)
Floor Stand (Supply)-
Voice Remote Control (Supply)RMF-TX920U
Remote ControlRMT-TX450E
IR Blaster-
AC Power Adaptor-
AC Power Cord SpecBundle (C7L) (UK) (3pin) (flat blades)
AC Plug Convertor-
Support Belt-
Android TV Setup Guide-
Wallmount BracketSony original Wall-Mount Bracket*4
Floor Stand (Option)-

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