The ultimate Neo QLED 4K Experience - now Glare Free
Companion that enriches your life
Samsungs's smartest 4K processor and best 4K upscaling
NQ4 AI Gen3 Processor
Experience Samsung's most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.
Compared to 2025 Neo QLED 4K TVs with NQ4 AI Gen2 Processor
Exceptional 4K clarity and detail
4K AI Upscaling Pro
From news to classics, Samsung's most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, the TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.
As easy as asking
Bixby and Alexa
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.
Settings, adjusted for you
AI Mode
Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.
Expertly engineered sound, in real-time
AI Sound Pro
Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.
Settings, adjusted for you
AI Mode
Enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.
Picture Quality
The full picture. Glare-free.
Glare Free
See every detail wherever you sit with glare-free technology that keeps you glued to the action. Enjoy daytime viewing without closing the curtains and late night movies without low lighting. No distracting reflections, just pure on-screen action.
Spectacular detail and contrast
Neo Quantum HDR+
See the previously hidden detail in every scene, exactly as you’re meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.
Revel in the detail
Quantum Matrix Technology Plus
See details in the darkest and brightest scenes with micro-controlled Mini LEDs. Experience the clarity in every colour for a sharp picture, cutting contrasts and better entertainment.
Samsung's smoothest motion
AI Motion Enhancer Pro
See the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.
Upgrade to HDR detail
Auto HDR Remastering Pro
Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.
Add colour to every scene
Colour Booster Pro
Smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.
Enjoy authentic colour, validated by PANTONE
PANTONE Validated
Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.
Sound
Taking sound to the next level
Dolby Atmos®
Imagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using incredible virtual top channel audio.
Samsung TVs and soundbars, the perfect harmony
Samsung Q-Symphony
Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.
Dynamic 8-speaker sound that follows the action
Object Tracking Sound+
Immersive TV sound that follows the action on screen with 8-speaker sound that moves with the action. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into sound that peaks with every action you see.
Design
A gorgeous TV, anywhere you’re watching
NeoSlim Design
Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your Neo QLED TV has been delicately crafted to look beautiful from any angle.
Say goodbye to disposable batteries
SolarCell Remote
Consciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
Gaming Experience
Game all day - no console needed.
Gaming Hub
NQ4 AI Gen3 Processor
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.
Game up to 4K 165Hz motion
Motion Xcelerator 165Hz
Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.
Just turn on and play
AI Auto Game Mode
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.
Level Up Your Gameplay
Game Bar
The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.
HDR Gaming without screen tearing and stuttering
FreeSync Premium Pro
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.
Smart TV powered by Tizen OS
Tailored recommendations from your favourite apps
Smart TV powered by Tizen
NQ4 AI Gen3 Processor
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
Your home, your gallery
Art Store
Display your personal art collection from your TV. Choose from a growing library of 3,000+ pieces, curated from world-leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring and more. Famous classics, modern artworks or stunning photography - make a gallery of your space.
Entertainment for every day. Always for free.
Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.
Keeping your private information private
Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.
SmartThings
Tailored recommendations from your favourite apps
Smart TV powered by Tizen
NQ4 AI Gen3 Processor
Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.
Set your hands free
Universal Gestures
Turn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.
See more, spend less
AI Energy Mode
Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
Control your TV from your phone
Quick Remote
Use your smartphone as your remote. With Quick Remote, use your smartphone to change channels, adjust the volume, and more.