Outright bright. Outstanding contrast.
Sonys premium 4K Mini LED TV powered by Cognitive Processor XR™ delivers sparkling brilliance and deep blacks. Lifelike contrast is achieved by XR Backlight Master Drive™. Cinematic sound and pictures, precisely aligned.
True brightness, pure immersion
Sparkling brightness and deep blacks on this large Mini LED screen are powered by the Cognitive Processor XR™.
For picture and sound you can almost feel - Cognitive Processor XR
With Cognitive Processor XR™, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture – like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.
How the Cognitive Processor XR works
Conventional AI can only detect and analyse picture elements like colour, contrast and clarity individually. This means that picture element is enhanced to only certain level. But the way we perceive the world is based on all kinds of information coming from our eyes and ears to our brain. Working in the same way, Cognitive Processor XR™ cross-analyses hundreds of thousands of elements at once. One of these elements is the focal point - which can detect where humans tend to focus the most. By cross-analysing each picture element including focal point, it generates depth information and adjusts each part to give the picture the most depth and reality.
What is the focal point?
The focal point is where you tend to focus in a picture, where your eyes are naturally drawn to within the scene. TVs with Cognitive Processor XR recognise that focal point and enhance that part of the image, just as our eyes do in the real world. So, theres more depth to the player with the football or the main character, and scoreboards become easier to see.
(1) Focal point (2) Not focal point
What is depth mapping?
BRAVIA XR TVs utilise Human Cognitive technology to enhance depth and texture for unprecedented immersive experiences at home. Powered by cross-analysis, the depth map is analysed and generated by Cognitive Intelligence. Foreground depth is enhanced and the background adjusted so the entire image looks more real and natural.
See how the focal point works in Cognitive Processor XR
Creating a more realistic, immersive soundscape, just like you hear in real life
Sound positioned to bring you into the action
With advanced sound processing that mimics the human ear by pinpointing where sound is coming from and placing it in the right spot on screen, BRAVIA XR TVs put you at the heart of the scene.
A virtual sound experience with extra dimensions
Delivering sound in horizontal and vertical directions, BRAVIA XR TVs provide a real multi-dimensional experience. They analyse and upconvert audio to 5.1.2ch surround sound, creating a true 3D soundscape.
Mini LED. Absolute brightness and contrast.
Completely immersive with pictures full of sparkling brilliance and deep blacks. Sony’s precision control and Mini LED powered by Cognitive Processor XR™ puts you right in the scene.
Lifelike contrast with deep blacks and dramatic highlights
Dazzling peak brightness, deep blacks, natural mid tones. XR Backlight Master Drive™ controls thousands of ultra dense Mini LEDs with absolute precision and independence for ultimate contrast.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Sonys Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
More vivid colours and realistic than conventional TV
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
Noise is reduced, making broadcast and online videos much clearer and easier to view
Blur is minimised so action stays smooth
Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Beautiful colours. Any angle. Any environment.
With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.
X-Anti Reflection™
X-Wide Angle™
Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in studio quality, automatically optimised
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.
Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Every picture, optimised to your position in the room
BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality thats optimised to your position in the room.
Synchronised. Maximised. Cinema-like sound.
The frame is the speaker. Hear sound straight from the screen, perfectly synchronised with action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
Sound and pictures, precisely aligned
With Acoustic Multi-Audio+™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
Frame Tweeter. Optimal sound position.
More expansive, more powerful, more spatial. The Frame Tweeter vibrates the frame, projecting sound forwards. By evaluating the position of all speakers, sound is perfectly balanced.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. The BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining Sonys SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
Control your Sony Audio effortlessly
With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu. Easily control features such as sound field and volume using the TV remote, no need to switch to your audio remote.
The ideal sound experience from anywhere
BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, youll hear the same quality sound as if you were sitting right in front of the TV.
Hear voices clearly, no matter where you are
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
Perfect for PlayStation®5
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Hear voices clearly, no matter where you are
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, Sony TVs give you smooth and clear movement for responsive gameplay.
4K / 120fps
Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)
Designed with Eco-friendly features
BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.
Auto Power Saving
With BRAVIA CAM™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in Sony TVs to minimise virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. Whats more, Sonys new packaging uses around 48% less plastic volume.
Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
One Slate. Ultra minimalist. Astonishingly immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. The aluminum stand looks slim from the front and vanishes from view when seen from an angle.
Seamless Edge. Almost no bezel.
Designed virtually frameless, this TV focuses your eyes on whats important - the picture.
Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Clutter-free from every angle
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, sides and back. Even the areas you can’t see are neat and tidy.