Brightest, widest ever OLED colours
BRAVIA XR MASTER Series A95K
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Exceptional pure blacks for real-life depth and texture
Pairing Sonys OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you wont miss a single detail in dazzling light or deep shadow.
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. Youll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Perfect for PlayStation®5
Renew, recycle and reduce, designed for the environment
BRAVIA XR TVs are designed for immersive experiences with the environment in mind. Sony are committed to using less virgin plastic in TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. The unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Pure blacks for real-life depth and texture
XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises the Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
A wide colour spectrum for real-world shades and hues
Powered by Sonys Cognitive Processor XR™, XR Triluminos Pro enables A90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with the wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, youll enjoy entertainment close to 4K quality, whatever the content or source. Sonys Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Intelligent motion processing for smooth, fast-moving action
Powered by Sonys Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. The self-illuminating OLED panel keeps colours consistent and true, wherever youre watching.
Screen is the speaker, sound follows pictures precisely
Sound comes directly from the screen with Acoustic Surface Audio+™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Sony BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Best with Sony audio
Paired with Sony audio equipment, the latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining the SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Compact TV for gaming, immersive picture and sound
The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, youre sure to enjoy a thrilling gaming experience.
4K/120fps
With HDMI 2.1, you get up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games. Enjoy ultra-smooth gaming with 8.5ms input lag and dedicated Game Mode.
Auto Low Latency Mode (ALLM)
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. Youll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.
Variable Refresh Rate (VRR)
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. The unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Step up to even better viewing, optimised with BRAVIA CAM
Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so theyre just right. Audio is clearer with picture brightness tailored to your viewing environment.
Discover new ways to enjoy TV with BRAVIA CAM
Youre always in the best seat in the house with BRAVIA CAM. It recognises where youre sitting and optimises the picture and sound accordingly. Theres also gesture controls and other new experiences waiting to be explored.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.
Simple and premium remote, easy to use even in darkness
Sony have completely redesigned The remote for effortless control of your TV, day or night. The new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say OK Google, find my remote or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it.
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, The remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Control all your devices with one smart remote
All your connected devices can be controlled with the smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Versatile One Slate design immerses you in the action
Sonys minimalist One Slate design with Metal Flush Surface immerses you in your favourite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.
Actual look may differ depending on TV size.
Easily adjustable premium stand for desktops
A versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.
Metal Flush Surface for immersive viewing
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not whats around it.
Aluminium Centre Plate, luxurious look and feel
The metal finish stand has been designed to perfectly match the TV and harmonise with your room and décor.
Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in studio quality, automatically optimised
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
Optimising pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.