See the Details of Every Light and Dark
*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.
LGs most brilliant alpha 11 AI Processor Gen2 for the best viewing experience
alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.
*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.
3X brighter visuals with Brightness Booster Ultimate
The alpha 11 AI Processor Gen2 the new light emitting structure and lighting control architecture deliver up to three times brighter visuals.
*Brightness may vary based on model, screen size, and market region.
*Peak brightness is 3X brighter than conventional OLED @10% window by Internal measurements.
*Peak brightness is 3X higher than non OLED evo except 97”.
Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether its bright or dark around you.
*LG OLED Display is verified by UL for Perfect Black measured to IDMS 11.5 Ring-light Reflection standards.
*Actual performance may vary depending on the ambient lighting and viewing environment.
Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.
*Reflection Free applies to OLED G5 models.
*100% Colour Fidelity and 100% Colour Volume to DCI-P3 applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Colour measured to IDMS 11.5 Ring-light Reflection standards.
*100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.
*The LG OLED Panel is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
*The reflectance of the display is defined as the Specular Component Included (SCI) value at 550nm, independently tested by Intertek.
*LG OLED Panel is measured to be under 1% as a reflection free display by Intertek.
Bring every frame to life with AI Picture Pro
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frames elements to enhance resolution, brightness, depth, and clarity.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.
AI Voice ID with My Profile syncs to you
LG AI Voice ID knows each user’s unique voice signature and offers personalized recommendations the moment you turn it on and speak.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*Voice ID is available for LG Apps, Home, Home Hub, LG Fitness, Sports Alert, Home Office, Music, Games, and PPW.
Personalized visual from 1.6 billion possibilities with AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
Personalized sound with AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
Find answers instantly with AI Search
Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
Solve requests in real-time with AI Chatbot
Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.
*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service and mobile contacts.
Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.
*AI Magic Remotes design, availability and functions may vary by region and supported language, even for the same model.
*An internet connection is required for use.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
New upgrade every year with award-winning webOS Re:New Program
Get the benefits from the latest features and software with annual upgrades.
*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.
Most optimal sound with AI Object Remastering
Hear every sound element effortlessly with AI-balanced audio. AI Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.
*Must be activated through the Soundbar Mode menu.
*Sound may vary according to the listening environment.
Dynamic Sound Booster powers your sound
AI processing enhances TV sound for a more powerful sound experience.
*Must be activated through the Soundbar Mode menu.
*Sound may vary according to the listening environment.
Immersive sound with WOW Orchestra
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. A network connection is required for updates.
*LG TV remote usage is limited to certain features only.
*WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
Control sound easier with WOW Interface
Conveniently operate your Soundbar settings from your TV.
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. A network connection is required for updates.
*LG TV remote usage is limited to certain features only.
*WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
One Wall Design
When you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.
*Bezel size differs by series and size.
*97/83/77/65/55 inches of OLED G5 features One Wall Design.
*48 inch of OLED G5 features Ultra Slim Design and is only available in the UK.
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.
*OLED G5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HGiG.
*83/77/65/55 inches of OLED G5 only works with games or PC inputs that support 165Hz. And it runs up to 144 Hz on Dolby Vision inputs.
*97 inch supports 120Hz, and 48 inch supports 144Hz.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Support for HGiG may vary by country.
*48 inches of OLED G5 only has ClearMR 9000 certification.
*clearMR is a certification program of VESA to evaluate the motion blur performance of the display.
Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like youre in the center of all the action.