Sonys brightest 4K ever
The flagship. Sonys brightest ever 4K BRAVIA delivers supreme contrast for the ultimate, most authentic cinematic experience.
Picture
Unparalleled brightness, incomparably beautiful colours
Step into a new realm of realism. Unlike other TVs, Sonys expanded colour volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended.
As bright as nature, dazzling and vibrant worlds
Imagine a brilliantly sunlit, snow-covered mountain landscape. With higher luminance than ever, this supremely bright TV can faithfully reproduce natural scenes in absolute detail, even in the brightest daylight.
Definitive contrast. Professional monitor core technology.
Experience a new era in contrast. Similar to the backlight control core technology in Sony master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs precisely for truly authentic contrast.
Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Sonys XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
Unmatched realism with XR Processor™
Powered for precision. Sony XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
Beautiful colours. Any angle. Any environment.
Everywhere’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.
Sound
The most cinematic sound. World’s first TV with Beam Tweeter.
Immerse yourself in expansive cinema-like sound. With the world’s first upward-facing Beam Tweeter in a TV and two frame tweeters, you’ll hear sound from the screen, just like you do at the cinema.
Unmatched realism with XR Processor™
Powered for precision. Sonys XR Processor™ features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
Crystal clear voice. Precise dialogue.
No more muffled voices. Sonys new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Sonys 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Whats more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
Home Entertainment
With BRAVIA Theatre, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.
All-round cinematic, go beyond conventional virtual surround sound
It’s nothing short of revolutionary. Sonys 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.
Sound precisely matches whats on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables Sony home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.
Crystal clear voice. Precise dialogue.
No more muffled voices. Sonys new Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with Sony home theatre products too.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining Sony wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.
Control your BRAVIA Theatre effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
HDMI connection. Easier for everyone.
Never again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC/ACS terminal makes linking up easier for everyone.
Single view, simultaneous sound
Sony TVs with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Eco
Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. Sony work tirelessly to help reduce impact on the planet.
Balancing environment and entertainment
Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.
Keep brightness. Save Power.
Screen brightness optimised to your room with ambient light sensing. As Sonys XR Backlight Master Drive controls LEDs precisely, you’ll see realistic pictures while saving power.
Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
Made with recycled plastic
Designed to be sustainable. Sonys compact premium Eco Remote uses approximately 80% recycled plastic.
Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in Sony TVs to reduce virgin plastics by approximately 60% while maintaining durability. This TV also uses recycled materials for optical parts and 48% less plastic in its packaging.
Less packaging. Less CO2.
Sonys packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
Smart
Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
Over 10,000 apps and games, straight to your TV
Bring the cinematic experience home, enjoy movies included with BRAVIA™
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.
SONY PICTURES CORE brings the cinematic experience home
This is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by Sony TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Watch Netflix in studio quality, automatically optimised
See Netflix in a whole new light. Sonys Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
Immersive movie experience
Experience truly unforgettable movies at home. This TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievablly atmospheric and immersive viewing experience.
Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.
Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.
Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.
Ask Siri to control your TV with just your voice
Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.
Apple Fitness+. Now on BRAVIA.
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.
More intuitive. Modern interface.
Finding your way around just got easier. Sony have redesigned the user interface for smoother operation so you can effortlessly check inputs and view settings.
Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimised to where you’re sitting.
Auto Power Saving
Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.
Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.
Eco Remote. Easy to find, clean and use anytime.
Truly multifunctional. Sonys compact and rechargeable premium Eco Remote uses approximately 80% recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.
Design
Harmonic Presence. Blends in naturally.
Everything in harmony. Sonys new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.
One Slate. Perfect from everywhere.
Totally unified. Sonys One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience. The steel stand bends inwards for a beautiful look from every angle.
Vibration finish. Harmonises with your home.
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.
Perfectly integrates TV and soundbar, almost no stand visible
Cleverly concealed. The Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.
Multi-purpose stand fits your style
Absolute flexibility. The 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.
Clutter-free from every angle
No unsightly cables trailing across tabletops. The rear cover and cable holders keep wires neatly hidden for a clutter-free look from the front, back and sides.
Game
Game time. Be invincible.
BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.
Perfect for PlayStation®?5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friends house.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), Sony TVs give you smooth and clear movement for responsive gameplay.
Variable Refresh Rate (VRR)
Auto Low Latency Mode (ALLM)