Sony XR-48A90K
48" 4K UHD OLED TV

Brightest, widest ever OLED colours

BRAVIA XR MASTER Series A95K

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Exceptional pure blacks for real-life depth and texture

Pairing Sony's OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

XR Picture

Pure blacks for real-life depth and texture

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises the Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR Sound

Best with Sony audio

Paired with Sony audio equipment, the latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Gaming Features

Compact TV for gaming, immersive picture and sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR™ makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. The unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Smart TV Features

Simple Remote

Design

Versatile One Slate design immerses you in the action

Sony's minimalist One Slate design with Metal Flush Surface immerses you in your favourite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.

Actual look may differ depending on TV size.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.