Sony BRAVIA 9 II K75XR95M2
75" 4K True RGB LED TV

Authentic picture. From the studio to your screen

Step closer to the filmmaker’s vision. Sony’s Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favourite streaming platforms.

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core.

My Cinema presets. Tailored to the moment

Choose from cinema-optimised picture and sound presets designed for various viewing environments, such as the time of day or room environment. These presets adjust your TV for the best movie-watching experience with just a single step.

?: Filmmaker-intended visuals preset ?: Dialogue clarity preset

A new era of uncompromising colour accuracy

Sony unites the colour range of the flagship QD-OLED with the high brightness of Mini LED. This breakthrough enables a new level of colour volume—and the ability to render even more accurate colours.

1: Mini LED 2: RGB LED 3: QD-OLED; Comparison with Sony's own products equipped with the relevant device.

Watch uninterrupted—even in daylight

From morning light to evening glare, BRAVIA keeps the picture clear. A unique screen treatment minimises light reflections and reduces on-screen glare from viewers and surrounding furniture—so you stay absorbed in the film, whatever the time of day.

Crystal clear pictures with AI upscaling technology

Rediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content’s quality, it ensures natural textures and details are preserved without compromising the creator’s original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.

Day or night—the picture adapts automatically

No need to adjust a thing. BRAVIA senses the light around you and fine-tunes the picture—including colour tone—automatically, keeping movies comfortable and cinematic at any hour.

From stereo to expansive 3D surround—wider, clearer

Ordinary sound becomes extraordinary. With evolved 3D Surround Upscaling including proprietary virtualiser, stereo expands into wider, more precise 3D audio—crisper, clearer, and more immersive than ever.

?: Conventional TV ?: New TV with 3D Surround Upscaling

Auto-calibrated to your room for perfect sound

Your room becomes part of the sound design. BRAVIA measures space and ceiling height, then calibrates audio automatically. It delivers a perfectly balanced, cinematic experience without the set-up stress.

Easily expand your cinema: Subwoofer and rear speakers

Add just what you want—subwoofer, rear speakers, or both—directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field—transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theatre system.

Single view, simultaneous sound

Simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action.

Use your voice to control your TV and more—just ask Google

Your TV is more helpful than ever. Using hands-free voice control, you can find movies, stream apps and play music.

Google Cast™

Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.

Accessibility Technology on Google TV

You can use a talk back, closed captions, Switch Access, and more to make your Google TV device more accessible.

Conceals cable, effortlessly

Mirror-polished pillars catch and reflect light, allowing the stand to blend seamlessly into its surroundings with quiet sophistication. Cables are subtly integrated into the stand’s design, balancing functionality with refined aesthetics and keeping the front view clean and uncluttered.

Sleek, elegant bezel

Subtle by design. The bezel carries a fine wave texture that harmonises with living spaces, while the slim bezel on all four sides ensures an uninterrupted viewing experience for deeper immersion.

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

All your gaming essentials in one place

Everything’s so easy with Game Menu 2. Check your status, fine tune settings and access assist functions from one place. You can even search for YouTube videos and switch to Gaming multi view on YouTube in an instant.

Various features in HDMI 2.1

Sony TVs feature 4K at 120fps, Variable Refresh Rate and Auto Low Latency Mode, delivering smooth and clear movement for responsive gameplay.

Check your eco settings. See your power usage

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Smarter packaging: Less ink, smaller size

Even packaging can make a difference. By using less ink and smaller cartons, Sony are reducing environmental footprint without compromising quality.

Talkback and text magnification functions

Talkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130%.

Colour Inversion

The Colour Inversion function inverts the brightness of colours so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour. This feature can be turned on or off as needed. Colour Correction function allows on-screen colours to be adjusted to support viewers with various types of colour vision deficiencies, including Deuteranomaly (red–green), Protanomaly (red–green), and Tritanomaly (blue-yellow).