Sony BRAVIA 7 II K55XR75M2
55" 4K True RGB LED TV

See more of the story in bright, True RGB colour

Introducing the BRAVIA 7 II: See more of the story in bright, True RGB colour.

The future of colour is here. Experience our brand-new True RGB display, which is virtually infinite in colour, brightness, and depth to draw you deeper into every story.

Your home, your cinema — honouring the filmmaker's vision, this Sony TV unleashes cinematic detail, borrowing technology from our flagship BRAVIA 9 II.

Our Acoustic Multi Audio+ technology delivers cinematic surround sound to match the action on-screen, just like a cinema screen(1). If you want to experience 360 Spatial Sound Mapping, and more, just add a BRAVIA Theatre soundbar to your set-up(2)(3).

Available in 50"" to 98"", the BRAVIA 7 II offers an immersive experience regardless of screen size, delivering the thrills you'd expect to find at a movie theatre, right in your living room. This includes cinema grade technologies Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X(4).

Skip the endless scrolling on your next movie night with Google TV, as AI is used to learn your tastes and curate film suggestions you’ll love(5)(6)(7). With "My Cinema" presets, you can easily select from predefined and optimised audio-visual settings crafted for times of day, moods, or personal preferences.

A world of movies are waiting for you to explore on SONY PICTURES CORE, with 10 titles and 24 months of unlimited streaming ready to redeem straightaway.

Sophisticated from any angle, our One Slate design unites the screen and bezel of the BRAVIA 7 II, whilst the translucent centre stand and hidden cables create a clean, floating look(8).

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